Market Overview:
Beta-glucans are a group of soluble fiber widely found in some cereals, mushrooms, yeast, bacteria and fungi. As fiber, they serve as food supplements based on their health benefits. Their molecular structure allows beta-glucans to improve digestive health, modulate immune function, lower cholesterol, manage blood glucose levels and aid in weight management. They activate cellular pathways that regulate inflammation and immune responses. For instance, beta-glucans derived from oats, barley and mushrooms are known to help lower cholesterol levels and manage blood glucose. Their immunity boosting properties make them suitable for dietary supplements, functional foods and beverages. Rising health consciousness among consumers is driving demand for natural ingredients like beta-glucans that offer multiple wellness benefits.
Market key trends:
One of the major trends in the beta glucan market is its increasing usage in functional foods and beverages. Companies are innovating new products containing beta glucan extracts to cater to consumer demand for health-oriented options. For example, breads, cereals and snacks fortified with beta glucans. Another key trend is the growing use of beta glucan in cosmetic and personal care applications due to its anti-aging properties. Skin care products containing beta glucan are gaining traction. Also, rising investments in R&D activities by players for development of new extraction technologies is helping lower production costs and allow for larger scale commercialization. This is expanding the market potential of beta glucan globally.
The global Beta Glucan Market Size is estimated to be valued at US$ 595.51 Mn in 2023 and is expected to exhibit a CAGR of 8.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Porter’s Analysis
Threat of new entrants: The barrier to entry is moderate due to the established distribution channel and buyer’s brand loyalty. However, new players can capitalize on the fast growth of the market by leveraging new technologies.
Bargaining power of buyers: The bargaining power of buyers is high due to availability of substitutes and undifferentiated products. Buyers can negotiate on price easily.
Bargaining power of suppliers: The bargaining power of the suppliers is moderate as the raw materials for Beta Glucan are commodity in nature and locally available.
Threat of new substitutes: The threat of substitutes is moderate as other prebiotics and probiotics can be used for similar applications; however, Beta Glucan provides specific health benefits.
Competitive rivalry: The competition in the market is high due to the presence of key global players.
Key Takeaways
The global Beta Glucan market is expected to witness high growth, exhibiting a CAGR of 8.0% over the forecast period, due to increasing awareness about preventive healthcare and immunity-boosting properties of Beta Glucan.
The North America region dominated the beta glucan market and is expected to grow at a CAGR of around 7.5% during the forecast period. This is attributed to increasing awareness about preventive healthcare and nutritional supplements in the region.
Key players operating in the Beta Glucan market are Associated British Foods Plc, Biotec Pharmacon ASA (Biotec BetaGlucans AS), Biothera, the Immune Health Company, Ceapro Inc., Immuno Medic AS, Koninklijke DSM N.V., Super Beta Glucan (SBG) Inc., Groupe Soufflet S.A (AIT Ingredients), Tate & Lyle plc. (Tate & Lyle Oats Ingredients), and Zilor Inc. (Biorigin). The key players are focusing on new product launches and investments for capacity expansion to strengthen their presence in the market.
