Dental cleaning tablets are efficacious oral care products that are easy to carry and use anywhere. They are formulated with natural ingredients like baking soda to gently clean teeth and gums without causing abrasion. Dental cleaning tablets deliver targeted action through effervescence to dissolve debris and stains. Their compact size makes them ideal for traveling or emergency use. With rising awareness about oral hygiene, dental cleaning tablets are becoming a popular alternative to toothpastes and brushes. The global dental cleaning tablets market is gaining traction owing to the convenience offered by their small form factor that doesn’t require water.
The global Dental Cleaning Tablets Market is estimated to be valued at US$ 331.54 Bn in 2024 and is expected to exhibit a CAGR of 8.1% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the prominent trends in the dental cleaning tablets market is the increasing demand for herbal and natural formulations. Many consumers prefer oral care products with natural ingredients like plant extracts over chemical-based ones due to safety concerns. Hence, companies are introducing dental cleaning tablets made from natural preservatives and without sulfates or saccharin. For instance, Steraligner tablet is crafted using natural ingredients and baking soda to clean teeth effectively without harsh abrasives. Similarly, Himalaya’s Herbal Tablets contain natural herbs like green tea and neem for dental hygiene in a convenient format. Such adoption of herbal formulations is expected to drive the market significantly over the forecast period.
Porter’s Analysis
Threat of new entrants: Low- Moderate, as dental cleaning tablets market requires high capital and strong brand positioning. However threat may increase with ecommerce platforms lowering entry barriers.
Bargaining power of buyers: Moderate-High, as buyers have many options to choose from with presence of both global and local brands. Switching costs are low.
Bargaining power of suppliers: Low, as raw materials required for manufacturing dental cleaning tablets are easily available. Suppliers do not have significant influence on pricing.
Threat of new substitutes: Low, as there aren’t many direct product substitutes for dental cleaning tablets available. Alternative methods like dental floss provide some indirect substitution.
Competitive rivalry: High, as the market has many global and local players competing on factors like pricing, branding, innovation. Intense price wars witnessed between major brands.
Key Takeaways
The Global Dental Cleaning Tablets Market Size is expected to witness high growth. The market size for Dental Cleaning Tablets is projected to reach US$ 331.54 Bn by 2024 growing at a CAGR of 8.1% during the forecast period of 2024 to 2031.
Regional analysis comprised Asia Pacific is projected to be the fastest growing regional market for dental cleaning tablets during the forecast period. Countries like India, China, and South Korea are witnessing rising disposable incomes and increasing dental problems leading to higher demand.
Key players operating in the Dental Cleaning Tablet market are Polident, Efferdent, Retainer Brite, Steraligner, Kukident, SonicBrite, Ultrasonic Retainer Cleaner, Apex Dental Products, and Dr Fresh Dental. Major players are focusing on new product launches with natural ingredients and strengthening online distribution channels to target more customers globally.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
