The Europe Maternity Wear Market is estimated to be valued at US$ 432.0 million in 2023 and is expected to exhibit a CAGR of 6.6% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The Europe Maternity Wear Market offers an extensive range of clothing and accessories designed specifically for pregnant women, catering to their changing body sizes and comfort requirements. Maternity wear includes dresses, tops, bottoms, lingerie, activewear, and outerwear. The market also offers specialized products such as nursing bras and postpartum shapewear. The growing awareness among expecting mothers regarding the importance of comfortable and stylish clothing during pregnancy is driving the demand for maternity wear in Europe.
Market Dynamics:
The increasing parental concerns regarding maternity comfort and the expanding population of working women are the primary drivers of the Europe Maternity Wear Market Size. Pregnant women are now actively seeking clothing options that not only provide comfort but also make them feel stylish. Moreover, the rising trend of social media influences and maternity fashion bloggers is influencing the purchasing decisions of expecting mothers. Additionally, the availability of online maternity wear platforms and the growing e-commerce sector are providing convenience and accessibility to a wide range of maternity wear options. These factors are expected to contribute to the market’s growth over the forecast period.
Segment Analysis
The Europe Maternity Wear Market can be segmented into various categories based on product type, distribution channel, and price range. Among these segments, the dominating sub-segment is the tops and t-shirts segment. This is primarily due to the high demand for comfortable and fashionable tops and t-shirts among pregnant women. With increasing awareness about maternity fashion and the availability of a wide range of options in this segment, the tops and t-shirts segment has witnessed significant growth in recent years. Additionally, these garments are suitable for both casual and formal occasions, further driving their popularity.
PEST Analysis
Political: The political factors influencing the Europe Maternity Wear Market include government regulations related to healthcare, employment, and labor rights. These regulations can impact the market dynamics, such as maternity leave policies, which can influence the demand for maternity wear.
Economic: Economic factors such as disposable income, consumer spending patterns, and inflation rates play a significant role in the growth of the maternity wear market. As the economy improves, consumers are more likely to spend on luxury items and fashionable maternity wear.
Social: Social factors such as changing fashion trends, increasing awareness about maternity fashion, and the acceptance of pregnant women in the workplace have positively influenced the demand for maternity wear. Additionally, the growing trend of maternity photoshoots and social media influence has further boosted the market.
Technological: Technological advancements have led to the availability of innovative and comfortable maternity wear, such as stretchable fabrics and adjustable designs. E-commerce platforms have also played a crucial role in the growth of the market by providing a convenient shopping experience for pregnant women.
Key Takeaways
The Europe Maternity Wear Market is expected to witness high growth, exhibiting a CAGR of 6.6% over the forecast period (2023-2030). This growth can be attributed to the increasing disposable income, changing fashion trends, and the growing acceptance of maternity wear as a fashion statement. The tops and t-shirts segment has emerged as the dominating segment due to its comfort, versatility, and availability of fashionable options.
In terms of regional analysis, Europe is the fastest-growing and dominating region in the maternity wear market. The region’s strong economy, changing social norms, and presence of key players have contributed to its growth. Factors such as increasing maternity leave policies, healthcare facilities, and rising awareness about maternity fashion have further fueled the demand in this region.
Key players operating in the Europe Maternity Wear Market include Gap Inc., Seraphine, Isabella Oliver., H and M Hennes and Mauritz AB., Brunelli and co. S. R. L, Mothercare, Boob Design, Pink Blush Maternity, Organic & More, and Adidas America Inc. These key players have a wide range of product offerings, strong distribution networks, and robust brand reputation, which has helped them to maintain a dominant position in the market.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
