Electric massagers have gained widespread popularity in recent times due to growing stress levels and busy lifestyles. Electric massagers offer an effective way to relax sore muscles and relieve pain through vibration and pressure. Some key advantages of electric massagers include portability, adjustable settings, targeted massage of different body parts like shoulders, neck, back and legs. The massaging action works to relax muscles, improve blood circulation and accelerate recovery from fatigue or minor injuries. With increased health awareness, consumers are opting for electric massagers to manage pain and stress as an alternative to medication.
The Global Electric Massagers Market is estimated to be valued at US$ 16.73 Bn in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period 2024 to 2031.
The Global Electric Massagers Market is driven by expanding therapeutic application of massagers for conditions like arthritis, joint pain and muscle strain.
Key Takeaways
Key players operating in the Electric Massagers are Panasonic Corporation, MedMassager, Joicom Corporation, Human Touch, Shenzhen Relcare Electronics, LURACO Technologies Corporation, Dr. Physio, Omron Corporation, Medisana GmbH, JSB Health & Fitness Pvt. Ltd., HoMedics, Family Inada Co. Ltd., Wenzhou Huifan Technology Co. Ltd., Propera Corp., OSIM International, Nekteck, and LURACO Technologies Corporation.
The growing demand for pain management and relaxation therapies is boosting the electric massagers market. Busy lifestyles, prolonged sitting hours and growing health awareness are key factors driving demand for electric massagers. The portable, affordable and effective nature of electric massagers makes them a preferred choice over expensive spa treatments or medicines.
The global massagers market is expanding rapidly with growing export of massagers from Asia Pacific countries like China, Japan and Korea to North America and European countries. Increasing e-commerce sales and availability of innovative massager models online are helping market players penetrate regional markets and drive global expansion.
Market Key Trends
One of the key trends gaining traction in the electric massagers market is the increasing popularity of smart, app-controlled massagers. Various players are integrating technologies like bluetooth, WiFi and touchscreens to enable remote control of massagers using dedicated mobile apps. Users can customize massager speed, intensity and select different massage modes from their smartphones. App-control and smart features are enhancing the experience for tech-savvy consumers. Ongoing innovations in areas like AI, vibrations, heating systems etc are also expanding the functionalities of electric massagers.
Porter’s Analysis
Threat of new entrants: Low cost of production and ease of operations.
Bargaining power of buyers: High due to availability of substitutes and low switching costs.
Bargaining power of suppliers: Low due to availability of alternative suppliers.
Threat of new substitutes: High threat from alternative massage options and devices.
Competitive rivalry: Intense due to established competitors.
Geographical Regions
The electric massagers market in North America accounts for the largest share in terms of value. This can be attributed to growing wellness and health awareness among consumers in the region. The presence of major manufacturers along with easy availability and high purchasing power further contribute to its leading share.
The Asia Pacific region is expected to witness the fastest growth in the electric massagers market over the forecast period. This is mainly due to the increasing disposable income, growing middle-class population, and proliferation of spas and wellness centers especially in developing countries such as India and China. Rising health issues owing to hectic lifestyles also promote the adoption of electric massagers for relaxation and pain relief.
