E-commerce packaging includes protective packing materials used for various online products ranging from electronics to apparel and accessories. Rising internet and smartphone penetration has significantly boosted online shopping trends globally. E-commerce packaging plays a vital role in safely transporting products to customers. Various types of packaging formats such as boxes, mailers, envelopes, air pillows, and Bubble wrap provide protection against shocks and minimize the scope of breakage during deliveries. Customizable designs and sizes enable companies to choose appropriate protective solutions. In addition, several packaging manufacturers offer recyclable and eco-friendly materials to meet sustainability goals of e-businesses.
The global E-Commerce Packaging Market is estimated to be valued at US$ 34.17 Bn in 2024 and is expected to exhibit a CAGR of 9.8% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key Trends:
Growing usage of sustainable packaging remains a key trend in the e-commerce packaging industry. Major online retailers are focusing on reducing plastic packaging usage and offering more recyclable options made from paper, biodegradable materials, etc. to customers. Innovative solutions include pulp molded packaging, plant-based barrier coatings, and compostable films. Biodegradable mailers are gaining popularity to ship smaller items. Leading companies are adopting sustainable practices to enhance their environmental credentials and reputation. Customizable digital printing on various substrates allows personalizing packaging as per products. Manufacturers provide subscription options for small businesses to purchase bulk quantities of packaging formats matching delivery volumes and item types on a monthly basis for optimized inventory. Automated packaging lines integrated with inventory and order management systems ensure high productivity and efficiency.
Porter’s Analysis
Threat of new entrants: The e-commerce packaging market has moderate threat of new entrants due to high initial capital requirements for production and logistic infrastructure.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of various packaging manufacturers and options.
Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to availability of raw material substitutes and presence of many suppliers.
Threat of new substitutes: Threat from substitutes is low as there are limited substitutes available for e-commerce packaging.
Competitive rivalry: The market is highly competitive with presence of many regional and global players.
Key Takeaways
The global E-Commerce Packaging Market Growth is expected to witness high growth. The market is estimated to reach a value of US$ 34.17 Bn by 2024 from US$ 31.90 Bn in 2023, expanding at a CAGR of 9.8% during the forecast period of 2024 to 2031.
Regional analysis:
Asia Pacific is expected to dominate the market during the forecast period. The region accounts for around 40% share of the global market due to presence of major e-commerce markets like China and India. Rapid growth of e-commerce sector is fueling the market growth in the Asia Pacific region.
Key players:
Key players operating in the e-commerce packaging market are Semperit AG Holding, Dia Rubber Co. Ltd., Asiatic Fiber Corporation, Woojin ACT Co. Ltd., Kimberly-Clark Corporation, Riverstone Holdings, Careplus Group Berhad, UG Healthcare Corporation, Nitritex Limited, Valutek, Jiujiang Haorui Industry & Trade Co. Ltd., and Ansell Healthcare. Semperit AG Holding is a leading player and dominates the global market.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
