Market Overview:
Dye sublimation paper is a special type of paper used in dye sublimation printing. Dye sublimation printing involves the direct transfer of dyes from a solid to a substrate without any intermediate liquid phase. The paper contains a coating that allows the inks to transfer the dye into the paper’s coating instead of remaining as ink on top of the substrate. This process allows the creation of durable high resolution images on various substrates like paper, plastic, ceramic, metal etc. The paper offers several advantages such as full color graphics, durable and long-lasting prints, large format photo-quality prints and ability to print on various surfaces. Due to these advantages, dye sublimation paper finds applications across various industries such as apparel decoration, soft signage, industrial heat transfers etc.
Market key trends:
The dye sublimation paper market is expected to witness significant growth over the forecast period, driven by increasing use of digital printing technologies across various industries. Rapid digitization and customization of products are driving demand for on-demand printing solutions like dye sublimation printing. Increased adoption of soft signage for wayfinding, branding and exhibitions is also fueling market growth. Moreover, growing applications of heat transfers in decoration of garments, sport uniforms, technical textiles etc. is propelling demand for dye sublimation paper. Additionally, introduction of eco-friendly substrate materials by key players is expected to support market expansion by expanding viable applications of dye sublimation printing.
The global Dye Sublimation Paper Market Demand is estimated to be valued at US$ 589.79 Mn in 2023 and is expected to exhibit a CAGR of 5.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is low as it requires high capital investments in machinery for manufacturing dye sublimation papers. Also, presence of established players poses stiff competition to new entrants.
Bargaining power of buyers: The bargaining power of buyers is high as buyers have high choice and switching cost is low. Buyers can choose between various sizes, quality and prices offered by key players.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as production of dye sublimation paper requires specific raw materials which are supplied by few companies globally.
Threat of new substitutes: Low threat of substitutes as dye sublimation papers have certain advantages over other printing technologies like photorealism, durability, and cost-effectiveness that are difficult to substitute.
Competitive rivalry: Intense competitive rivalry among existing players to gain greater market share.
Key Takeaways
The global dye sublimation paper market is expected to witness high growth, exhibiting CAGR of 5.3% over the forecast period, due to increasing demand for photorealistic prints in apparel & signage industry.
Regionally, Asia Pacific dominated the market in 2023 and is expected to witness the fastest growth during the forecast period. This is attributed to the presence of key dye sublimation paper manufacturers and garment exporting countries such as China and India in the region.
Key players operating in the dye sublimation paper market are A Guangdong Guanhao High-Tech, Hansol Paper Co., Ltd., Sappi Group, Neenah Coldenhove, Ahlstrom-MunksjÃ, The Felix Schoeller Group, Beaver Paper & Graphic Media Inc., Jiangyin Allnice Digital Technology, Seiko Epson Corporation, B.N Papeis. Key players are focusing on new product launches and expansion strategies to enhance their geographical footprint and gain higher market share.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it