The curling irons market has seen tremendous growth in recent years owing to the rising interest of consumers in hair styling and experimenting with different hairstyles. Curling irons are hair styling tools used to curl hair by gently clamping strands of hair and heating them to desired temperatures. They offer users the versatility to create loose waves, deep curls or subtle bends in the hair withjust a few twists. The convenience of curling irons for creating voluminous and fashionable hairstyles from the comfort of home has found favor among both professional stylists and amateur users.
The Global Curling Irons Market is estimated to be valued at US$ 1.49 Bn in 2024 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024 to 2031.
Growing focus on personal grooming and styling trends have boosted the demand forcurling irons from both commercial and household segments. Rapid urbanization, rising disposable incomes and increasing participation of women in workplace have also contributed to the market growth.
Key Takeaways
Key players operating in The Curling Irons Market are Lockheed Martin, Northrop Grumman, Analytical Graphics, ExoAnalytic Solutions, Schafer, Etamax Space, Vision Engineering Solutions, Applied Defense Solutions, Spire Global, Harris. Lockheed Martin currently holds the largest market share owing to its wide range of curling iron solutions.
The demand for curling irons has grown exponentially over the past decade driven by changing fashion trends and rising influence of digital media. Increasing social media usage has promoted different hairstyling ideas among the younger population propelling market revenues. Additionally, product innovation led by key players to develop more effective and convenient tools has boosted the market potential.
Accelerating e-commerce practices and expansion of major market players into developing regions presents lucrative growth opportunities. Leading companies are focusing on partnerships and mergers with regional distributors to strengthen their global footprint. Growing disposable incomes in Asia Pacific and Middle East are expected to drive the highest market growth during the forecast period.
Market Key Trends
One of the key trends gaining prominence in the curling irons market is the rising popularity of ceramic and tourmaline curling irons over traditional metallic variants. Ceramic and tourmaline coated surfaces distribute heat more evenly along the hair shaft preventing damage from hot spots. They also reduce static, increase shine and enable faster and healthier styling. Manufacturers are extensively marketing the advanced heat and protection features of latest ceramic and tourmaline tools to capture a larger consumer base. Additionally, the development of innovative multi-flexible curling irons, rotary ceramic curling wands and ergonomic lightweight designs catering to different hair types and textures are expected to drive considerable growth in the upcoming years.
Porter’s Analysis
Threat of new entrants: The curling iron market requires high capital investment and the established brands have strong brand recognition and customer loyalty. Bargaining power of buyers: Buyers have moderate bargaining due to the availability of substitutes and alternative brands. Bargaining power of suppliers: Suppliers have low to moderate bargaining power as there are many suppliers in the market and changing suppliers involves low switching costs. Threat of new substitutes: Substitutes like flat irons, hair dryers pose minimal threat as each product caters to a different type of hairstyle. Competitive rivalry: The market is dominated by few major brands and private labels. Players compete based on product quality, brand image, and pricing.
North America accounts for the largest share of around 35% of the global curling irons market in terms of value. Increased consciousness towards hairstyling and rise in disposable income drives the market growth in the region. The Asia Pacific region is expected to grow at the fastest rate during the forecast period due to rising standards of living, increased spending on personal grooming and emerging fashion trends in countries like India and China.
