The computer keyboards market is steadily emerging as a key accessory in the growing digital era. Computer keyboards provide the essential interface between users and their digital devices, allowing for text and command entry on a variety of devices from desktops and laptops to tablets. Featuring an ergonomic design and customizable key options, computer keyboards offer convenience and comfort for extended typing sessions. Some of the main advantages of computer keyboards include their intuitive QWERTY key layout for accurate and rapid typing, backlighting and shortcut keys for enhanced usability in different environments, and spill-resistant designs for protection against accidental liquid spills. With remote and hybrid working gaining more traction post-pandemic, the demand for high-quality yet affordable computer keyboards is rising globally to facilitate productivity away from the traditional office setting.
The Global Computer Keyboards Market is estimated to be valued at US$ 5.86 Mn in 2024 and is expected to exhibit a CAGR of 9.9% over the forecast period from 2024 to 2030.
Key Takeaways
Key players operating in The Computer Keyboards Market are Camelbak, Nalgene, Sigg, Klean Kanteen, Thermos, Contigo, O2COOL, Brita, Bobble, Vapur, Grayl, Hydro Flask, Lifefactory, Bkr, Que, Takeya, Polar Bottle, Glass Dharma, Aquasana, Corkcicle.
The growing popularity of ergonomic keyboards tailored for gamers, coders and professionals undertaking long typing sessions on a daily basis is fueling market growth. Customizable features such as adjustable RGB backlighting, programmable macros and customizable keycaps allow users to personalize their typing experience.
Global market expansion is being led by companies offering affordable yet high-quality keyboards for budget users. Increased e-learning and remote working is also supporting market demand from academic and corporate consumers seeking keyboards suitable for multi-device connectivity and collaboration.
Market Key Trends
A key trend gaining traction in the computer keyboards market is the rising popularity of custom mechanical keyboards. Mechanical keyboards offer a more satisfying tactile typing feel compared to regular keyboards through the use of mechanical key switches under each key. These switches have a variety of designs that change the tactile feedback and typing sound. Popular customizable mechanical keyboards allow users to mod their keyboards with aftermarket keycaps, switches and internal components for a truly personalized experience. This has made mechanical keyboards a much sought-after option for serious typists and gamers looking for an enhanced typing and gaming experience.
Porter’s Analysis
Threat of new entrants: Low barrier for startup companies to enter the market however established players have strong brand value and distribution network.
Bargaining power of buyers: Buyers have high bargaining power due to presence of numerous players offering substitutable products.
Bargaining power of suppliers: Keyboard manufacturers source from few specialized component suppliers hence suppliers enjoy bargaining power over manufacturers.
Threat of new substitutes: Substitution threat is moderate as ergonomic keyboards and other input devices like trackballs, pointing sticks, and touchpads can be used instead of regular keyboards.
Competitive rivalry: Intense competition among established players like Logitech, Dell, HP etc. to gain market share through product innovation and competitive pricing.
The computer keyboard market in North America accounted for the largest market share in 2019, estimated at around 30% of global shipments. High personal computer penetration coupled high spending power of consumers drive the growth in the region. Asia Pacific region is expected to witness fastest growth during the forecast period attributed to rising per capita income, expanding e-commerce industry and growing middle class driving computer hardware sales.
The computer keyboard market is concentrated in China and United States in terms of value. China accounted for over 20% of global keyboard shipments in 2019 owing to presence of several low-cost manufacturers and strong demand from enterprises. United States held second largest revenue share of around 15% in 2019 mainly contributed by high personal computer adoption and growing BYOD trend in corporate sector.
