Broadcast switchers are professional video switchers used in broadcast studios and large broadcast facilities for live TV production and broadcast applications. They allow switching between multiple video sources such as cameras, recorded media, graphics, titles and virtual sets. Leading broadcast switchers include vision mixers, production switchers and master control switchers. Vision mixers are compact switchers used for live budget productions in smaller studios, while production switchers offer wider functionality for live broadcast productions. Master control switchers are used for program distribution and channel playout in television networks and large stations.
The global broadcast switchers market is estimated to be valued at US$ 2870.4 Mn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the key drivers for the growth of broadcast switchers market is the increasing adoption of OTT platforms for content delivery. OTT platforms have emerged as a disruptive force in television and media landscape with growing consumption of streaming video on various devices. Platforms like Netflix, Amazon Prime Video, Hotstar, Zee5 etc. are investing heavily in original content production. This has increased the demand for dedicated broadcast switchers from OTT producers to switch between live feeds, recorded media and graphics for their live and on-demand programming. The flexibility and control offered by broadcast switchers makes them suitable for OTT live production workflows. Increased spending on live sports and entertainment content by major OTT players is expected to drive the need for broadcast switchers during the forecast period.
Second major driver for broadcast switchers market is growth in IP based broadcast infrastructure. Leading broadcasters are upgrading their transmission and distribution networks to IP infrastructure for better efficiencies. IP broadcast facilitates seamless remote production capabilities and allows program sources to be distributed over internet. This has increased adoption of networkable and software defined broadcast switchers which can integrate with IP broadcast infrastructure. IP enabled switchers also support advanced capabilities like live IP streaming of content to OTT/social platforms. Growth of virtualized TV production is expected to further propel demand for software based, networkable and cloud compatible broadcast switchers.
Segment Analysis
The broadcast switchers market can be segmented by type into production switchers, routing switchers, master control switchers. The production switchers segment dominates the market and accounts for over 40% share as it allows live productions and is used for switching content at the time of production.
PEST Analysis
Political: Regulations around content broadcasting has increased the demand for sophisticated switchers to manage diverse content.
Economic: Growth in media and entertainment industry has been a major driver of increased spending on broadcast equipment including switchers.
Social: Rise in OTT platforms and access to live streaming on social media has augmented the need for advanced switching solutions.
Technological: Transition to IP technology and adoption of 4K/8K resolution is pushing the requirements for high-performance switchers leading manufacturers to develop software defined and virtualized switching platforms.
Key Takeaways
The Global Broadcast Switchers Market Size is expected to witness high growth over the forecast period.
North America accounts for around 35% share of the global broadcast switchers marketled by U.S. and Canada. Presence of leading broadcasters and rising investments sports broadcasting are driving demand. Growing adoption of advanced technologies such as IP infrastructure is also pushing requirements for new generation switchers.
Key players operating in the broadcast switchers market are Tsurumi Manufacturing Co. Ltd., Ingersoll Rand Inc., Wintek Corporation, Atlas Copco AB, Ebara Corporation, Flowserve Corporation, Becker Pumps Corporation, Busch Vacuum Solutions (Busch group), Global Vac, Pfeiffer Vacuum GmbH (Pfeiffer Vacuum Technology AG), Graham Corporation, and ULVAC Inc. Tsurumi Manufacturing Co. Ltd dominates with over 15% market share owing to its diversified product portfolio.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it