Market Overview:
The anime market refers to the films and television shows produced in a hand-drawn or computer animation style originating from Japan. Some popular genres in anime include mecha, magical girl, shonen, shoujo, sports, and science fiction. Anime shows are popular for their visually appealing art styles and engaging storylines. They feature memorable characters and offer deeper explorations of complex themes. With the rise of streaming platforms, anime content is increasingly accessible to global audiences and finding popularity across different age groups and demographics.
Market key trends:
The growing popularity of streaming services like Crunchyroll, Funimation, Netflix etc. has significantly boosted the consumption of anime content globally. Platforms are investing heavily in acquiring licensing rights to popular anime titles and commissioning new original shows to attract subscribers. Subscriptions to anime streaming platforms have grown substantially in recent years indicating high demand. Younger audiences are particularly drawn to anime and follow different franchises passionately. The expanding international fandom has motivated producers to dub shows in multiple languages and target global markets. Merchandise based on popular anime properties is another huge revenue stream.
The global Anime Market Size is estimated to be valued at US$ 32.38 Bn in 2023 and is expected to exhibit a CAGR of 17% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Porter’s Analysis
Threat of new entrants: Low capital requirements and easy access to online streaming platforms have lowered the threat of new entrants. However, established brands dominate the industry.
Bargaining power of buyers: Buyers have high bargaining power due to a variety of options available. They can easily switch between streaming platforms based on available content.
Bargaining power of suppliers: Key suppliers like production studios have significant bargaining power due to their creative skills and resources. Large studios can produce highly profitable shows to negotiate favorable contracts.
Threat of new substitutes: The threat of substitutes is moderate as other forms of entertainment like live-action shows, movies, gaming are substitutes. However, anime offers a unique experience difficult to be replicated.
Competitive rivalry: Intense as major studios compete to produce popular long-running franchise shows and movies to gain subscribers for streaming services. Frequent releases maintain subscriber engagement.
Key Takeaways
The global anime market is expected to witness high growth, exhibiting CAGR of 17% over the forecast period, due to increasing popularity of titles among millennials and Gen Z audiences internationally. Easy access through streaming and dubbing in multiple languages is driving the market.
The Asia Pacific region currently dominates the anime market owing to the large production houses based in countries like Japan, China and South Korea. China has emerged as a major exporter of anime due to lower production costs. Majority of top-earning anime franchises annually are also from the Asia Pacific region.
Key players operating in the anime market are Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd. Large studios like Toei and Pierrot produce popular long-running titles like One Piece and Boruto that maintains a consistent revenue stream.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
