Agritourism or agricultural tourism refers to visits or vacations to a working farm or any agricultural, horticultural or agribusiness operation for the purpose of enjoyment, education or active involvement in the activities of the farm or operation. Key attractions of agritourism include farm tours, u-pick operations, farmers markets, garden visits and animal related activities. It provides an opportunity for city dwellers to move out of their monotonous urban lives and spend some time in natural environments, learning about agricultural operations and traditional farm life. The growing public interest in entertainment and educational activities associated with agriculture is one of the major factors driving the demand for agritourism experiences.
The global agritourism market is estimated to be valued at US$ 8.23 Bn in 2024 and is expected to exhibit a CAGR of 11 % over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the Agritourism market are Field Farm Tours Limited, Farm to Farm Tours, Bay Farm Tours., Star Destinations, Expedia, Inc., Select Holidays, Green mount Travel., Blackberry Farm, LLC., GTI Travel, Kansas Tourism, Trump Tours Inc., Tour De Farm, Kisan Eco Farm and Farm Stay, Liberty Hill Farm, Harvest Travel International, Farm to Farm International, STAR Destinations, Stita Group, Select Holidays, and Agritours Canada Inc.
The key opportunities in the Agritourism Market Share include developing innovative experiential tourism activities, leveraging digital technologies and focusing on community involvement. As people increasingly seek unique experiences, agritourism offers opportunities to interact with local communities and learn about traditions.
The global expansion of agritourism is supported by growing popularity of farm stays and rural experiences abroad. Countries like Japan, South Korea, Australia, New Zealand and several European nations have seen a boom in farm stays and agritourism activities attracting both international and domestic tourists.
Market Drivers
One of the major drivers for the agritourism market is the growing public interest in entertainment and educational activities associated with agriculture. With increasing urbanization, people are looking to spend their leisure time immersed in natural environments and learning about agricultural activities. Agritourism helps connect urban populations to their food sources and agricultural heritage. It provides an escape from hectic city lives and a chance to experience rural life up close. The health benefits of spending time in natural farmland settings is another factor driving more people to opt for agritourism vacations.
PEST Analysis
Political: The agritourism market is affected by government policies and regulations related to agriculture, farming practices and tourism. Changes in these policies impact opportunities for agritourism experiences.
Economic: The overall economic conditions influence people’s discretionary spending power which affects their travel and experience decisions. A strong economy bolsters demand for agritourism activities.
Social: Urban population is showing interest in rural lifestyle and want to connect with nature. This drives the demand for agritourism experiences that offer interaction with farm animals, hands-on activities and local rural culture.
Technological: Digital technology and online booking platforms help farmers promote and market their agritourism offerings easily. These also enable customers to search and book experiences conveniently on websites and mobile apps.
The United States accounts for the largest share of the global agritourism market in terms of value. Demand in the US is driven by factors such as growing popularity of farm stays and a rise in number of small family farms offering agritourism activities.
Europe is the second largest and one of the fastest growing regional markets. Countries like Italy, France, Germany and the UK have seen strong growth in agritourism as people are interested in rural heritage, culinary experiences and learning farm activities.
Asia Pacific region is projected to witness the highest CAGR during the forecast period. Rising middle class population, growth in domestic tourism and increasing popularity of rural farm experiences are factors boosting the agritourism industry in countries like China, India, Japan and South Korea.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it.