The India ceramic sanitaryware market comprises toilet seats, cisterns, washbasins, pedestals and other sanitary fixtures that are made from ceramic materials. Ceramic sanitaryware products are used primarily in bathrooms for hygiene and sanitation purposes. Ceramic materials provide durability and longevity for sanitaryware applications. The inherent properties of ceramics such as hardness, corrosion resistance and affordability make them suitable for sanitary fixtures. The growing construction industry and rising income levels are driving greater demand for improved sanitation solutions in India.
India Ceramic Sanitaryware Market is estimated to be valued at US$ 5006.12 Mn in 2024 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the India ceramic sanitaryware are BASF SE, AkzoNobel N.V., Henkel AG & Co.KGaA, Solvay SA, Huntsman Corporation, Eastman Chemical Company, Lonza Group Limited, Procter & Gamble Co., Croda International Plc., The Dow Chemical Company, Betco Corporation, Sealed Air Corporation and Ecolab Inc. Growing urbanization and rising disposable incomes have augmented the demand for advanced sanitation solutions in India. The government’s initiatives to improve sanitation facilities across the country through various programs like Swachh Bharat Mission are also fueling market growth. Major players are expanding their manufacturing units and distribution networks in India to capitalize on the fast-growing demand.
Market key Trends
One key trend gaining traction in the India Ceramic Sanitaryware Market Size is the increasing adoption of sensor-based products. Smart electronic components are being integrated into sanitary fixtures to provide touchless operation and improved hygiene. Sensor faucets, sensors for flushing operations and automated cleaning systems are some products leading this trend. Their automated functioning reduces contact with surfaces thereby lowering chances of contamination. This answers the need for advanced hygienic solutions as more people look for safety and convenience amid the current pandemic scenario.
Porter’s Analysis
Threat of new entrants: The India Ceramic Sanitaryware Market in India requires high initial investments which creates entry barriers for new players.
Bargaining power of buyers: Buyers have moderate bargaining power in this market as there are numerous established brands offering a wide range of products.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to availability of raw materials from multiple sources.
Threat of new substitutes: Substitute products offer minimal threat as ceramic sanitaryware has well-established brand preference.
Competitive rivalry: The market is dominated by few large players with widespread networks.
The ceramic sanitaryware market in India is currently concentrated majorly in the Southern and Western regions due to high demand from urban centres like Mumbai, Bengaluru, Chennai etc. The Northern and Eastern regions still account for a lower share of total market sales.
The market in North India is expected to emerge as the fastest growing regional market till 2031 driven by rising disposable incomes, rapid urbanisation activities and government initiatives to improve sanitation facilities across smaller cities and towns. The strengthening of housing and construction sectors will further propel ceramic sanitaryware demand in Northern states
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1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it.